[The Outline By Inc42 Plus] The UPI Cap Conundrum

Dear Reader, There was a time when getting a landline connection or buying a car meant being on a waiting list for months, if not years. It happened because governments in the pre-liberalisation period effectively capped how much goods and service businesses could sell. Such practices were scrapped when economic liberalisation was ushered in during the 1990s, and consumption became the lifeblood of a thriving economy.  But three decades after that significant shift, a new rule to govern the united payments interface (UPI) ecosystem that catalysed digital adoption since its implementation seems to revert to the past. While the rule... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.