[The Outline By Inc42 Plus] Video OTTs’ Moment Of Truth

Dear Reader, It is widely known that American internet giants consider India to be a booming user farm for digital products. Their playbook is simple: Earn revenues from Western consumers and get daily active users from India’s rapidly rising internet population. Kunal Shah, the founder of unicorn fintech startup CRED, summed it up best: “When you join the numbers, they look nice.” But there are always exceptional business outcomes. For instance, India is estimated to have generated 9% of Netflix’s global revenues in Q3 of CY2020. And its subscriber count in the country likely grew more than 200% to reach... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.