Mars Growth Capital, a division of the fintech company Liquidity and MUFG Fund, has announced the closing of a $30 Mn debt revolver financing agreement with Zetwerk.
The Bangalore-headquartered startup, which helps companies turn their digital designs into custom-manufactured items, plans to deploy the capital to support growth in regions like Southeast Asia and marketing in the U.S. and aggressively expand in newer areas like defense and aerospace. Its services help manufacturers of industrial products to streamline the process of handing out industrial contracts.
Zetwerk was founded in 2018 by Amrit Acharya, Srinath Ramakkrushnan, and Vishal Chaudhary.
With an existing investment portfolio of companies in sectors ranging from Software as a Service (SaaS) to ecommerce, with the help of this deal, Mars Growth Capital has now even roped in a supply chain firm.
“Zetwerk is a truly amazing company with loads of growth potential and impact in the global smart manufacturing market which is valued at $214 Bn and is one of the most prominent startups in SouthEast Asia,” said Yaron Primovich, managing director of Mars Growth Capital.
When speaking about the deal with Zetwerk, Ron Daniel, founder of Mars Growth & Liquidity Capital added, “We are excited to continue our mission to help grow and scale the global tech ecosystem through innovative technology and funding instruments such as Dynamics which enable us and our partners to deploy large size credit facilities in a heartbeat.”
Prior to this, Zetwerk had raised $2.2 Mn (INR 16 Cr) in a fresh funding round from InnoVen Capital in January 2020, and in December 2019, the company raised $32 Mn in its Series B funding round from investors Lightspeed and Greenoaks Capital as well as existing investors Sequoia India, Accel and Kae Capital.
Over the past decade, B2B selling has progressively acquired new dimensions, evolving from simple product selling to an overarching agenda that includes telling an engaging story, achieving the right positioning, differentiating yourself in the market, customer retention and customised strategies.
Automation and an increased role of artificial intelligence are other vital elements that will become central to shaping effective B2B marketing trends moving forward.
The supply chain sector too witnessed widespread changes in its functioning. Due to the pandemic, brands and ventures that relied on their physical presence such as stores for their primary revenue streams, had to shift their focus elsewhere to ensure that their services and products reached the end consumers. The most obvious solution to sail through such times was for brands to reach out to their customers directly through omnichannels relying heavily on online channels. Given the amount of success that the supply chain sector brought in during these times, it is bound to play an integral role in a post Covid19 world too.
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