![[The Outline By Inc42 Plus] Indian Ecommerce Goes Social + Vernacular](https://inc42.com/wp-content/uploads/2021/07/1360x1020-8.png)
Dear Reader, More often than not, the parts of India outside the metro and Tier 1 cities have been an afterthought for the country’s tech ecosystem. The playbook has evolved among these lines — first, build for the metros, look for validation in the top 10 cities and then slowly venture into Tier 2, 3 and beyond. And that is when you spray a bit of regional flavour on your product, offering the UI in Indic languages or creating a lite version for low-end devices. But a new breed of startups are turning that cliche on its head by building... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.[The Outline By Inc42 Plus] Indian Ecommerce Goes Social + Vernacular
Dear Reader, More often than not, the parts of India outside the metro and Tier 1 cities have been an afterthought for the country’s tech ecosystem. The playbook has evolved among these lines — first, build for the metros, look for validation in the top 10 cities and then slowly venture into Tier 2, 3 and beyond. And that is when you spray a bit of regional flavour on your product, offering the UI in Indic languages or creating a lite version for low-end devices. But a new breed of startups are turning that cliche on its head by building... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.
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