Dear Reader, David vs Goliath. It’s been one of the most prominent metaphors of human life, having endured for millennia. If you were to put it in the context of businesses today, it would be something like this — the underdog startup competes against majors, doggedly gains market share and finally grows big enough to stand up next to the majors as an equal, and perhaps even acquiring the very giant it started out competing against. For most startups that’s a fairy tale, a story to keep the entrepreneurial flame alive — only a handful of startups will grow big... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.
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