Dear reader, In pretty much every neighbourhood in India, there’s that one shop which has a ‘no credit’ sign hanging, politely reminding customers to not ask. Although larger stores might have a monthly credit system for the regulars, the smaller shops almost always turn away those seeking ‘udhaar’ or credit for purchases. These days, though, a smartphone is pretty much all that you need to get past this barrier. With digital payments more widely accepted, a new avatar of credit has emerged in the form of buy now pay later or BNPL. From fintech startups, ecommerce giants, NBFCs to banks... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.[The Outline By Inc42 Plus] The BNPL Diwali
Dear reader, In pretty much every neighbourhood in India, there’s that one shop which has a ‘no credit’ sign hanging, politely reminding customers to not ask. Although larger stores might have a monthly credit system for the regulars, the smaller shops almost always turn away those seeking ‘udhaar’ or credit for purchases. These days, though, a smartphone is pretty much all that you need to get past this barrier. With digital payments more widely accepted, a new avatar of credit has emerged in the form of buy now pay later or BNPL. From fintech startups, ecommerce giants, NBFCs to banks... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.
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