Dear reader, The times are surely changing. The other day, on an evening stroll, I overheard a group of senior citizens discussing the best deals for Diwali. There was a Flipkart camp and an Amazon camp. It was almost surreal to behold, but this is festive shopping in 2021. Even as ecommerce goes through its biggest churn in years, there’s a great amount of optimism in the air as the festive season sales kicked off last week. This year, ecommerce sales are expected to set new records, while at the same time, direct-to-consumer (D2C) brands are vying for a piece... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.[The Outline By Inc42 Plus] Ecommerce Turns On The Fireworks
Dear reader, The times are surely changing. The other day, on an evening stroll, I overheard a group of senior citizens discussing the best deals for Diwali. There was a Flipkart camp and an Amazon camp. It was almost surreal to behold, but this is festive shopping in 2021. Even as ecommerce goes through its biggest churn in years, there’s a great amount of optimism in the air as the festive season sales kicked off last week. This year, ecommerce sales are expected to set new records, while at the same time, direct-to-consumer (D2C) brands are vying for a piece... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.
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