[The Outline By Inc42 Plus] Let The Vcommerce Games Begin

Let The Indian Video Commerce Games BeginDear reader, Here’s a piece of nostalgia for the 90s kids among us — teleshopping networks. While my own parents were not particularly keen on buying the snazzy butterfly ab workout gadget that vibrated your whole belly or the 100-in-1 kitchen tool, the oversized village that was my apartment complex definitely had a few homes that did. In many ways, teleshopping was the peak of TV broadcasting innovation. It had all the trappings of what makes for good entertainment — showing not telling, interactivity, the mystery and excitement of price reveals. It kept the consumer engrossed, at least until ecommerce... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.

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