Mention super-apps and people mostly think of consumer tech companies developing ‘sticky’ platforms with various products and services to increase customer lifetime value or CLV. It is the holy grail of every B2C company. But of late, a B2B fintech company has quietly adopted the same strategy to accelerate growth. The results are already showing for Bengaluru-headquartered Razorpay. After operating for six years and a half and raising $206.6 Mn, the company joined the coveted unicorn club in 2020. Set up in 2014 by Harshil Mathur and Shashank Kumar, Razorpay had a clear vision of the future as the digital... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.The Product Practices That Turned Razorpay Into A Payments Juggernaut
Mention super-apps and people mostly think of consumer tech companies developing ‘sticky’ platforms with various products and services to increase customer lifetime value or CLV. It is the holy grail of every B2C company. But of late, a B2B fintech company has quietly adopted the same strategy to accelerate growth. The results are already showing for Bengaluru-headquartered Razorpay. After operating for six years and a half and raising $206.6 Mn, the company joined the coveted unicorn club in 2020. Set up in 2014 by Harshil Mathur and Shashank Kumar, Razorpay had a clear vision of the future as the digital... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.
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