It is an oft-repeated story. The year was 2015. BYJU’S, an eponymous brand set up by Byju Raveendran in 2006 as a CAT classroom coaching centre, had launched a tablet with video modules for classes 8-12 a few years ago and was looking to go big in the online space. The timing could not have been better. In less than a year, the Reliance India-orchestrated Jio revolution would make data so cheap that internet products would get a chance to stand tall. But BYJU’S did a little more. In about five years, India’s first edtech unicorn (the company entered the... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.How BYJU’S Solved Key Product Challenges On Its Way To Becoming A Unicorn
It is an oft-repeated story. The year was 2015. BYJU’S, an eponymous brand set up by Byju Raveendran in 2006 as a CAT classroom coaching centre, had launched a tablet with video modules for classes 8-12 a few years ago and was looking to go big in the online space. The timing could not have been better. In less than a year, the Reliance India-orchestrated Jio revolution would make data so cheap that internet products would get a chance to stand tall. But BYJU’S did a little more. In about five years, India’s first edtech unicorn (the company entered the... This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.
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